Snickers, Charmin, DiGiorno, Cover Girl, Honda...like grains of sand, the list of brand names in our society is endless. Is there a rule for capitalizing brand names? You'd better believe it! Here's the rule:
Capitalize all important words in the brand names of business products.
*Note: Except in advertising displays, a common noun or adjective following a brand name is not capitalized.
Examples:
Oil of Olay
Crest toothpaste
Dial soap
Fruit of the Loom
Dodge pickup truck
Revlon lipstick
Honey Bunches of Oats with Almonds
Fruit 'n Fiber
Calvin Klein
Speedo swimsuits
Speedo LZ Racer Elite
